Ola’s rival Ather Energy to set up a second factory

Editorial Desk
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Flush with the success of its 450X and 450 Plus scooters, Hero MotoCorp’s Pawan Munjal backed startup Ather Energy on weekday aforesaid it’s likely to invest in a second manufacturing facility within the country which is able to take its overall capability from 120,000 to 400,000 units.

The announcement comes within the backcloth of Bhavish Aggarwal backed Ola Electric’s most hyped although delayed entry into the quick growing electrical 2 wheeler market in India. Ola has plans to line up a way larger ten million unit per year facility however is troubled to build and is running delayed.

On the opposite hand, incumbents as well as Ather have registered spectacular growth within the previous few months as high value of gasoline and multiple incentives from central and state governments have acted as sturdy tailwinds for electrical quality.

Ather has been registering two hundredth growth on sales month-on-month over the past year and recorded its best ever sales in the month of October 2021. It crossed $100 million revenue run rate throughout the month.

“The electric vehicle demand has been doping up across the country, and customers are coming back in expecting electrical scooters to wow them.

This client expectation is why our 450 series of electrical scooters – the 450X and 450 plus is seeing large demand because it is the best electric scooter in the country these days,” aforesaid Tarun Mehta, Co-Founder & chief executive officer, Ather Energy. “Our expertise centres are scaling up a pace, and our retail footprint is ready to grow by sixfold within the coming quarters. So, Within 10 months of gap our current facility, We discover ourselves already in operation at full capability.

The second plant is likely to be prepared in 2022. With this capability growth, Ather is well on its way to turning into the country’s largest electric vehicle producer by next year.”

The company’s second plant also will return up within the same location–Hosur, as its 1st that went on stream earlier this year.

With this, its additional production facility can go up to 400,000 units per year. In commercial enterprise 2021, around 150,000 electrical 2 wheelers were oversubscribed within the country. Estimates recommend the quantity can double this commercial enterprise.

Ather has reaped the good thing about being able to capitalise on the demand, one thing that Ola appears to be missing out on.

In October, Ather registered its best-ever monthly sales numbers, registering 12-fold growth over last year. It has recorded a 3X increase in walk-ins, internet inquiries and take a look at rides from April-October 2021 and a 4X growth in vehicle booking within the amount.

In other terms, Ather claims it’s already the biggest electric vehicle maker in its phase. It’s one thing that Ola can sure need to check once its problems are sorted and also the S1 and S1 execs begin reaching their customers.

Apart from the electric vehicle producing, the Hosur facility also will specialize in lithium-ion battery producing. It’s plans to strengthen its retail operations likewise by increasing to new markets–around one hundred and fifty expertise Centers in one hundred cities by March 2023.

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