As a company, Coca-Cola has always been committed to supporting the LGBTQIA+ community. The company has partnered with Rich Minsi to create the artwork for its newest NFTs collection, “The Coca-Cola Pride Collection,” from Virtue and Vice’s innovative business Tafi.
The Coca-Cola Pride collection features virtual collectibles in a limited edition available on NFTs. To kick off International Pride Day, the business donates all profits from primary and secondary gross sales to OUT, an organization dedicated to promoting LGBTQIA+ rights worldwide.
Fashion designer Rich Minsi selected Out as the first year’s partner because he believes in their mission of promoting LGBTQIA+ rights worldwide. Minsi is also a well-known South African-inspired fashion designer. With this partnership, Coca-Cola is making strides toward becoming a supporter of African LGBTQIA+ rights.
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In addition to partnering with Virtue and Vice’s innovative business Tafi, Coca-Cola worked with another NFT studio to develop this collection. Minsi chose Virtue because he feels it is essential that designers work together on projects that have a social impact across multiple platforms at once—and vice versa!
Who is Rich Minsi?
Minsi is a well-known South African-inspired fashion designer who has been creating clothing and accessories for over a decade. He also has over 700,000 followers on Instagram and more than 200,000 subscribers on YouTube.
Rich Mnisi is famous for his work and organizing campaigns in Africa for the rights of LGBTQIA+ individuals. Mnisi is responsible for creating around 136 one-of-a-kind works of art, all of which are included in the Coca-Cola Pride collection.
What are Tafi And Virtue?
Tafi and Virtue are two companies that have recently collaborated to create a new NFT platform. This platform allows users to purchase and sell NFTs, which are digital collectibles.
Tafi is a digital studio that produces NFTs, while Virtue powers the platform. On the other hand, Vice is an independent media firm that has worked with well-known companies. They are interested in increasing their exposure to the community by including more diverse characters in their projects.
In order to accomplish this goal, Virtue will be creating NFTs (non-fungible tokens), which the buyers can purchase to own items that represent their favorite characters. The price of these NFTs is 335 MATIC (approximately $155), including shipping costs within North America.
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With this latest Coca-Cola Pride Collection of NFTs, consumers can acquire exclusive content in exchange for MATIC tokens used as a form of payment on the VeVe marketplace. The token can be acquired through mining or buying faucets (which provide free tokens).
The profits from these sales will be donated to charities that support LGBTQIA+ communities around the world. The first round of donations will go towards OUT, which provides to members of the LGBTQIA+ community in South Africa.
The Coca-Cola Pride Collection is now available on mint.maketafi.com/coca-cola-collection.