Another WhatsApp Privacy Feature Launched

whatsapp privacy feature

Meta has been working tirelessly to make significant modifications to its platforms over the last month. Instagram received a significant upgrade to its direct messaging tool, while WhatsApp also received a slew of new add-ons for its voice messaging feature. WABetaInfo, the WhatsApp watchdog, has brought to light another WhatsApp privacy feature.

Apparently, according to a recent report from WABetaInfo, WhatsApp is testing improvements to media visibility on Android and iOS devices, including the ability to no longer automatically preserve material in vanishing conversations to a smartphone.

WhatsApp, the world’s most popular instant messaging platform, launched a disappearing message feature a few months ago. WhatsApp’s message vanishing mode allows users to set time limits on messages, after which they are automatically deleted.

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WhatsApp disappearing messages are similar to Snapchat, but with a significant difference: Snapchat only allows messages to disappear after the recipient has viewed them. WhatsApp allows users to choose between various time limits, including 24 hours, 7 days, or 90 days.

What Will Change After The New Privacy Update?

The WhatsApp privacy feature was intended to increase privacy and safety for WhatsApp users. However, there was still a loophole that allowed users to save their messages permanently by saving them on their devices.

Now WhatsApp is working on a new update that closes this loophole. The update will prevent users from saving messages that are set to disappear after a certain amount of time.

According to a screenshot posted on the internet, the media visibility and “save to camera roll” settings for Android and iOS are going to be turned off by default. It is done to guarantee that the aim of disappearing media and communications is fully achieved and that users may have a more private experience on the site.

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Whatsapp Privacy Feature screenshot

As a result, if you have the disappearing messages feature activated, any content of the vanishing kind will not be stored on your phone or tablet. One thing to keep in mind is that you will still be able to save the material in its original format manually. And if you don’t want to do it manually, you may deactivate vanishing messages to have the auto-save feature turned on automatically.

This new function is now being beta-tested on both Android and iOS devices, but there is no news on when it will be made available to the general public.

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Restriction On Message Forwarding

As part of its ongoing effort to combat the spread of misinformation and false information, WhatsApp had recently announced that it was introducing new restrictions for forwarding messages.

The latest update, which WhatsApp first announced back in 2018, will allow users to only forward messages to one group or person from the original group or personal chat. It is being done to prevent users from spamming their groups with unwanted messages.

In addition to this recent change, new sketching tools have been added to the bottom of the screen. The new pencils and blur tool were previously only available on WhatsApp for iOS but are now available on WhatsApp for Android.

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Apple’s app privacy policy may cost social media companies almost $10B

A new report suggests that Apple’s app privacy policy – aka App tracking Transparency – will cause social media firms nearly $10B within the half of this year.

As a result of their unique selling point (USP) the flexibility to focus on explicit demographics and interest groups, which currently they will not supply now, advertisers are making their business elsewhere.

Apple’s call to alter the privacy settings of iPhones caused almost $9.85bn of revenues to evaporate within the half of this year at Snap, Facebook, Twitter and YouTube, as their advertising businesses were jolted by the new rules […]

Most users have opted out, which made advertisers within the dark concerning the way to target them. Advertisers have responded by curtailing their defrayal at Snap, Facebook, Twitter and YouTube and amused their budgets elsewhere, especially to Android phone users and to Apple’s own growing ad business.

Even terribly basic varieties of targeting is lost once users decline permission for apps to “track” them.

Mike Woosley, Lotame’s chief operative officer, aforementioned advertisers that they are currently obtaining less bang for their buck on iPhones. He gave an example of a men’s underwear that will have gained one client for a $5 ad targeted at 1,000 men.

“Well, currently to urge 1,000 men you have got to point out it to 2,000 people, as a result of all of a abrupt you don’t understand Who could be a man and Who could be a women,” Woosley aforementioned.

“And you continue to solely have $5 for those 2,000 impressions. Therefore your acquisition prices doubled and therefore the lost yield is fifty per cent” […]“If your ability to advertise on Facebook isn’t any longer economic, you’re aiming to move away instantly,” he said.

So TikTok is becoming more famous as a result of it being cheaper(costs on the basis of 1000 impressions).

Apple started to let users select whether or not they may be “tracked” back in the month of April. What this suggests is that social networks like Facebook will let advertisers target you supported by demographic info, like age and gender, and advertisers will see you’ve been exposed to a specific ad after you create a web purchase.

Unsurprisingly, nearly no one selected to permit this, that saw advertisers abandoning iOS apps in favor of Android ones – and cutting their pay with social networks.There are numerous workaround tries to Apple’s app privacy protection, however the brand has cracked down pretty hard on these.

Facebook was reportedly panicking, and had warned investors that its revenue would be hit.